In the summer of 2017, an exquisite 3,100-sq.-ft. space located in the heart of Santa Monica became the third dedicated Rolex boutique operated by GEARYS in the Los Angeles area. The newest addition opened as one of the largest Rolex boutiques in the United States.
Three beautifully unique panels depict a custom scene inspired by the beach city, featuring the famed Santa Monica Pier Ferris wheel, a silhouette of palm trees swaying in the breeze, and a lifeguard tower facing the Pacific Ocean. The ocean-inspired motifs and aqua-colored glass walls adorn the boutique space in homage to the Oyster, the waterproof watch case introduced by Rolex in 1926.
A mix of materials - from handsome wooden paneling to classically elegant marble - constitute a showroom perfectly at home in the seaside surroundings that make Santa Monica such an attractive destination to so many. With ample room with which to peruse our wide selection of Rolex timepieces on offer, GEARYS Rolex Boutique Santa Monica is a premier shopping destination.
GEARYS Rolex Boutique in Santa Monica provides an enhanced luxury experience with a customer facing, fully-equipped workshop and on-site watchmaker. Two spacious private rooms are adorned with elegant wooden cabinetry, signature leather furniture, and subtle design patterns depicting the grooves and ridges of the fluted bezel — a classic, iconic Rolex aesthetic element and a true mark of distinction.
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