Rolex Boutique Santa Monica Rolex Boutique Santa Monica

Excellence and Beauty


A highly anticipated Rolex Boutique opened on the famed Rodeo Drive in 2004, the latest chapter in the GEARYS | Rolex partnership. An enticing array of Rolex watches and unparalleled service guarantees the boutique's status as a number-one destination in the heart of Los Angeles's luxury shopping district.



Rodeo Drive is synonymous with luxury, a designation that calls to mind a melding of established Hollywood glamor with the modernity of envelope-pushing fashion. Both local clients and visitors from around the world who enter GEARYS Rolex Boutique on this celebrated avenue are enveloped by truly exquisite craftsmanship and greeted with peerless customer service as they discover spectacular Rolex timepieces.

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Warm hues and an enticing color palette that encapsulate the rarefied climate of its Beverly Hills environs mark the GEARYS Rodeo Drive location. Ample space is afforded to the wide array of Rolex timepieces on offer, while luxurious seating areas make for an inviting environment in which to enjoy our unequaled service.



GEARYS will begin a significant renovation of its current Rodeo Drive boutique in the summer of 2023 into a new, 15,000-sq. ft. space boasting suites for private appointments as well as a rooftop garden, projected to open in spring 2024. “GEARYS Beverly Hills is proud to partner with the world’s most admired and prestigious watchmakers to present an expanded and elevated experience on Rodeo Drive,” said GEARYS Beverly Hills President and CEO Thomas J. Blumenthal. “This is an exciting opportunity for us as we continue to uphold our tradition of luxury, excellence and incomparable service for our clients, further solidifying our presence as the preeminent destination for high-end timepieces in Southern California.”

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