Our Rolex History Our Rolex History

A Prominent Partnership

Our Rolex History

An integral feature of the Los Angeles luxury market since 1930, GEARYS has been a proud Official Rolex Jeweler since 1998. Certified, in-house watchmakers at its Santa Monica and Rodeo Drive locations and experienced Sales Professionals at every GEARYS | Rolex showroom ensure that GEARYS is trusted by scores of clients who seek help in selecting and servicing their invaluable Rolex timepieces.

Superior Quality and Standards


The GEARYS story opens with a family-owned, one-store business founded in Beverly Hills in 1930. Established by H.L. Geary, the company expanded quickly due in no small part to its innovative Gift Letter Registry. After establishing watch and fine jewelry sales in 1997, GEARYS became an Official Rolex Jeweler in 1998.

Honesty and Integrity


GEARYS and Rolex began their strong relationship in 1998 with the debut of a Rolex showroom in the GEARYS Beverly Hills flagship. In 2004, this was followed by the first dedicated GEARYS Rolex boutique on the famous Rodeo Drive in Beverly Hills. Then, in 2009, GEARYS inaugurated the bustling Century City Mall boutique, which contains a vast array of Rolex timepieces on display. In 2017, GEARYS expanded its partnership with Rolex when it established an extensive 3,100-sq. ft. space in Santa Monica.

A Commitement to Dallas


GEARYS is able to offer its clients an unrivaled luxury experience with a highly knowledgeable team, first-rate service, and a large selection of the finest Rolex watches at its multiple locations in Santa Monica, Century City, Beverly Hills, and Rodeo Drive. With this strong foundation, GEARYS' important partnership with Rolex has grown to incredible heights, with an exciting announcement coming later in 2023.

Rolex Boutique Santa Monica Close

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