Rolex Boutique Santa Monica Rolex Boutique Santa Monica

A True Mark of Distinction


In 2009, GEARYS Beverly Hills opened the doors to its second, highly anticipated Rolex Boutique, located in the Westfield Century City Shopping Center. In 2017 a $1 billion remodel of the mall provided the opportunity for a relocation and expansion of the existing boutique into its current luxurious form.



Glass vitrines invite clients to enter GEARYS Rolex Boutique in Century City, offering a tantalizing glimpse of the wide variety of Rolex watches contained inside. From the elegant appeal of the Classic series to the utilitarian profile of the Professional series, GEARYS offers a full complement of expertly crafted Rolex timepieces for the discerning customer.

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Convex glass walls form the exterior of GEARYS Rolex Boutique in Century City, recalling the unique Cyclops date lens — one of the most distinct and recognizable Rolex features. As visitors stride through the boutique doors, they are greeted by an aqua-colored glass wall and ocean-inspired motifs, which adorn the space in homage to the Oyster - the water-resistant watch case introduced by Rolex in 1926.



A sumptuous private meeting space adorned with a backdrop of Downtown Los Angeles at dusk features a silhouette of palm trees lining the foreground as the city illuminates the night. Relaxing seating in Rolex-inspired green — along with design elements inspired by Rolex watch aesthetics — beckon our clients to sit, try on our complete array of timepieces, and, ultimately, celebrate the purchase of their very own Rolex.

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